- Double Your Customer Base Statistics show that over 75% of consumers are more likely to purchase when product information is displayed in their native language. A bilingual website (English–Vietnamese) allows you to capture both groups:
- Vietnamese Community: Creates a sense of familiarity, trust, and makes it easier to consult on specialized services (such as Migration, Legal, or Money Transfer).
- Australian Customers (Locals): Demonstrates professionalism, transparency, and respect for local culture.
- Boost Brand Authority In the eyes of partners and customers in Australia, a polished website with smooth language-switching features signals that your business has international stature. It subtly conveys: “We are ready to serve you, no matter where you come from.”
- Superior SEO Advantage Google strongly favors multilingual websites. With both English and Vietnamese content, you have the opportunity to appear at the top of search results for two sets of keywords (e.g., “Nail salon in Sydney” and “Tiệm nail người Việt tại Sydney”). This increases organic traffic without additional advertising costs.
Advice from VUTA Global: Avoid using automatic Google Translate, as it often produces awkward grammar mistakes that can hurt your reputation with Western customers. Invest in a professionally designed bilingual website structure right from the start.
