- Short-form Video Dominates TikTok, Instagram Reels, and YouTube Shorts are capturing users’ attention. Instead of lengthy articles, create 15–30 second videos showcasing new dishes, nail art processes, or customer feedback. This is the fastest way to connect with customers emotionally.
- AI-Powered Hyper-Personalisation Australian customers are becoming more demanding, seeking experiences tailored just for them. Use AI to send personalized birthday emails or recommend products based on purchase history—this will significantly boost conversion rates.
- Voice Search Optimization With Siri and Google Assistant widely used, more Australians are searching by speaking rather than typing. Optimize your website content in a conversational style (e.g., “Where can I buy the best bánh mì in Sydney?”) to stay ahead of this trend.
- Sustainability and Transparency First Australian consumers care deeply about ethical business practices. Publicly share the origin of your materials, commit to environmental protection, or highlight community initiatives on your website to win their trust and loyalty.
10+ Years
Experience in Digital & Web Development
